Digital Marketing Manager
- Location:
- South India
- Contract type:
- Full-Time
Job Description
Loopozone Private Limited is looking for a creative, data-driven, and result-oriented Digital Marketing Manager to develop and execute digital marketing strategies that increase brand awareness, generate qualified leads, and support business growth. The ideal candidate should have hands-on experience across digital marketing channels and be comfortable working in a fast-paced startup environment.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with Loopozone's business and growth objectives
- Plan and manage digital campaigns across Google Ads, Meta Ads, LinkedIn, SEO, email marketing, and other relevant channels
- Drive qualified leads through paid campaigns, organic marketing, content marketing, social media, and other digital channels
- Manage and grow the company's social media presence, including LinkedIn, Instagram, Facebook, and other relevant platforms
- Plan, create, and coordinate engaging marketing content such as social media posts, blogs, articles, videos, and campaign creatives
- Monitor campaign performance and analyze key metrics such as reach, engagement, leads, conversions, CPC, CPL, ROI, and website traffic
- Optimize paid marketing campaigns based on performance data to improve lead quality and achieve better ROI
- Work closely with the sales and business development teams to understand target audiences, generate leads, and improve lead conversion
- Manage SEO activities including keyword research, on-page optimization, content strategy, and coordination for off-page SEO activities
- Conduct market and competitor research to identify new digital marketing opportunities, trends, and strategies
Required Skills
- 2–4 years of experience in Digital Marketing or a related field
- Strong knowledge of Google Ads and Meta Ads
- Understanding of SEO, SEM, social media marketing, email marketing, and content marketing
- Experience with Google Analytics/GA4, Google Search Console, and other digital marketing tools
- Good understanding of lead generation and conversion campaigns
- Strong analytical and reporting skills
- Good communication and content-writing skills
- Ability to work independently and take ownership of marketing activities
- Creative mindset with a strong understanding of digital trends
Qualifications
Bachelor’s degree in marketing, Business Administration, Communications, or a related field. Relevant certifications or practical experience in digital marketing will be an added advantage.
Preferred Candidate
We are looking for someone who is hands-on, proactive, creative, analytical, and focused on measurable results, with the ability to take a digital marketing campaign from planning and execution through performance analysis and optimization.